About


Introducing Santa Cruz Pizza Week


Santa Cruz Pizza Week is a week of special menus and special prices at restaurants that serve pizza in and around Santa Cruz County—Aptos, Capitola, Santa Cruz, Scotts Valley and the San Lorenzo Valley. It begins January 29 and runs through February 8, 2025. It celebrates and honors the artisans who create the world’s greatest food: pizza. Santa Cruz Pizza Week is inspired by our love of pizza and the success of pizza weeks elsewhere. The inaugural 2025 Santa Cruz Pizza Week includes pizza-serving establishments in and around Santa Cruz County—Aptos, Capitola, Santa Cruz, Scotts Valley and the San Lorenzo Valley.


For Pizza Lovers


Follow this site for a complete list of participating restaurants. Good Times, the Press Banner and the Pajaronian will publish official guides to Santa Cruz Pizza Week in the last week of January. We also post updates to our Instagram feed and have an app that goes live in January. With the app, you’ll be able to check-in, rate and post photos to share with other SCPW enthusiasts.


For Pizza Makers


Serve your restaurant’s delicious pizza to local pizza aficionados during Santa Cruz Pizza Week. It begins January 29 and runs through February 8, 2025. Participants serve a special pizza at a special price and are encouraged to also offer special slice and meal combos. Special menus must be presented along with your regular menu. Be creative to make your specials stand out! We encourage you to promote your Santa Cruz Pizza Week specials through your usual marketing channels. Sign up now to save money. The first five participants are just $175 per location, and the next 10 are $250. Subsequent registrants are $350. Additional locations under the same brand are just $100 each. All participants provide four gift certificates per location, each equal in value to the price of your special Santa Cruz Pizza Week pie.


Comprehensive marketing campaign



  • Your restaurant featured on the official website.

  • Santa Cruz Pizza Week ads appear on media sites such as GoodTimes.sc, PressBanner.com and Pajaronian.com, and those of our in-kind promotional partners.

  • eBlasts go to approximately 25,000 subscribers.

  • Giveaways are posted to social media.

  • Official program runs in local publications the last week of January.

  • Printable marketing will be shared with participants.

  • Promotions will be broadcast on local radio stations.

  • Contests will encourage diners to share their experiences on social media and via the SVPW app.


Register: Complete this application.


Stay up to date

Including specials and giveaways!



Last updated: January 15, 2025, 8:22 pm PST